Need some seo sydney? get your Free Website Assessment


If you’re finally ready to provide your company with maximum visibility in Google search and crush your competitors? Our proven strategies will skyrocket your sales and turn your competition into the dust. Our SEO Sydney agency gets unmatched results.


Finally… A Sydney SEO Company that can get you over the finish line!

Imagine how it would feel to know that you have found someone that can grow your company online. Imagine knowing that your website was ranking for keywords that actually matter, not just keywords with low search volume that no one is actually searching for.

Imagine if you found an SEO that could yield a stunning return on your investment, at the same time filling your pipeline full of leads and skyrocketing your profits. I’m imagining it would feel pretty damn good right? With our SEO strategies and proven track record, this is 100% a reality for you and your business.

10 x Your New Leads

Give us 30 days and you will see serious results

96% of all purchases begin with a search online. In today’s day and age if you’re not on the first page of Google then you are as good as being nowhere online. You must have a strong online presence to survive in today’s economic climate.

We develop custom SEO strategies for each of our clients and go to great lengths to make sure we slaughter your competition and leave you victorious on the top of Google search engine results. 

We play Chess while Others Play Checkers

Our SEO agency consistently out moves other agencies when it comes to SEO strategies.

Why would you want your website in the hands of someone who plays checkers when they will be out moved by someone thinking 3 moves ahead?  Our SEO strategists are constantly developing new and game-winning strategies that will have your competitors scratching their heads and wondering what the hell happened.


seo-agency-chess-player (2)
seo-agency-seed-sydney-analytics (5)

Seo done right can make you $22 for every1$ spent

High organic visibility in Google search can return you on average $22 for every $1 you spend. Compared to Google Ads that return around $8 for every $1 you spend. 

SEO is the long game, we plant the seeds now and over time we can grow you something that can take care of you and your family for years to come.  


YES! I want an obligation free website assessment valued at $1000 for free

So, here’s how it works. Once we receive your request we let our SEO spiders crawl your website so we can understand its structure and weaknesses. We will send you a more comprehensive Q & A so we can learn a little bit more about you, your business and your industry.

Next up is the research phase. We delve deep into keyword analysis finding you high performing keywords in with good to excellent search volume.

We then look into your competition and find weaknesses in their current strategies. We analyse every detail of their online presence and find ways to chop them off at the knees.

Now it’s time to put together your custom strategy. With all the information we have acquired throughout research we start to plan your roadmap to success.

The next part is up to you! As I have said, this is an obligation-free website assessment, so at this point, we can part ways if that’s what you decide. We will send you through your assessment and give you a quick follow up call to explain what is in our report to you. Once you decide to move forward we begin to implement our strategy.

So, what do you have to lose? Only new leads, new sales, and a life you have always wanted. It’s a no brainer really.

“Jason from SitePal worked with me and my team on digital marketing and SEO strategies for our latest motion picture release the Juvenile Delinquents Film..”


seo-agency-sydney-clients (7)

25% of all online searches are now Using voice

A recent study has shown that 25% of all search carried out online are initiated by voice and by 2021 this will be up to 30%.

If your marketing to teenagers it would be interesting for you to know that 55% of them are using voice search on a daily basis. 

Most SEO agencies are getting this very wrong and not optimising for this growing trend. We make sure you take full advantage of this now.

voice search answers come from a featured snippet

50% of voice answers are from featured snippets

We see so many websites not taking full advantage of all the possible real estate in Googles search result pages.

Featured snippets are just another area that can bring you more eyeball and now ears. 

As part of our SEO strategy, we take full advantage of all the possible real estate Google search results pages have to offer.


Here’s a brief outline of just some of the ways our SEO Sydney Strategists can help you 


Full and detailed seo audit

Before we begin any SEO strategies we need to run a full and comprehensive website, content, and backlink audit. This will give us a solid baseline of where you currently are and where we need to get you too. 


Keyword Research and analysis

This is one of the most important steps in your SEO campaign. It is extremely important to make sure we are targeting the right keywords for your SEO campaign, this is the framework for that your campaign will be built on.


Competition Research and analysis

Understanding your competition is vital. We need to develop strategies that will position you ahead of your current competitors and make people searching online see you as the leaders of your industry. 


technical SEO

This is where we look at how your website is constructed and make sure it is optimised in the best way for Google bots to crawl and index your pages in the search engines. 


on-page optimisation

This is looking at the content on your pages and making sure they are formatted correctly. This is another critical step in getting your content viewed as authority content by Google and other search engines. 


off-page optimisation

One of the biggest ranking factors with Google and other search engines has nothing to do with what is going on with your website but what is happing off your website. Social signals, linking websites, and brand mentions etc.


monitoring and tracking every move

We use advanced software to monitor all aspects of your SEO campaign so we can detect any changes online in real-time.

We monitor your rankings, brand mentions, link websites, website errors, analytics, compitition and much much more.

We give you full reports monthly so you can track your rise to the top. 


Are You Ready To Dive A Little Deeper

About what is in your SEO campaign

Let’s Go!

gif-seo-white-arrow (1)


It all begins with a detailed SEO audit on your existing website. We need to find out a lot of things that have been done, or not done to your website that may help or hinder the way your website is currently performing in the search engines.

We like to do an in-depth audit as this will give us a good benchmark for how much work will be involved in optimising your website. A few things we will audit are.

  • Website structure issues
  • Technical SEO issues
  • On-page SEO issues
  • Potential off-site problems
  • User experience issues
  • Content gaps and opportunities
  • Indexation analysis
  • Status Codes
  • Redirects
  • Page Speed
  • URL Structure
  • Robots.txt
  • XML Sitemap
  • Competitive marketplace insights
  • Canonical Tags
  • Duplication
  • Crawlability
  • Legacy Domain Issues
  • Off-page Analysis
  • Mobile SEO analysis
  • International SEO analysis


Next, up our Sydney SEO experts will start the research phase of your campaign. This can be one of the most important and beneficial parts of your campaign. After we have had discussions with you, we will understand what and whom you are trying to target.

Is it, local customers, say just around the Sydney area, or is it, national customers from all over Australia, or are you looking for Global traffic? This will help us greatly in researching keyword phrases that relate to your customers and be able to create content to match what part of the buying cycle they might be in.

We will look for quick opportunity long-tail keywords that can start getting you visibility quickly in the search engines. A lot of our clients run businesses based in Sydney, so getting local traffic to their website is our number 1 priority.


Then the real work begins. The first thing we will do is check your website architecture to make sure that Google spiders can crawl and index your website correctly.

We look at how your internal links are structured and make sure you are taking full advantage of possible link juice flow throughout your whole website.

We look at your URL structure, Javascript, structured data, duplicate content, thin content, Hreflang, 404 pages, 301 redirects, canonical tags and much much more. This can help greatly with your SEO.


The single most important element in a digital marketing strategy above all is having a really clear, really identified and really thoroughly built out ideal customer avatar. So first, a few details on what this avatar should entail and then why it’s so important.

Now, when we’re talking about an ideal customer avatar, we’re talking about building either a fictional representation of your best customers or really picking kind of like that one or two of your ideal, most perfect customers and really describing who they are and what makes them different.

We’re talking about demographic details like age, gender, income, occupation title, geographic details. Like what? City, state, country, neighbourhood, wherever they live and psychographic details like attitudes, interests, opinions, beliefs, affiliations, organizations, things of that nature.

The better you understand your ideal customer avatar, the better you’re going to be able to make them feel understood when you’re creating your marketing material. And that’s what really moves the needle and gets them to take action. So here’s why.

Having an ideal customer avatar is so incredibly important. Well, when you have this ideal customer avatar in mind, you know who they are. You know what they like, you know how they speak, how they dress, what they do.

Well, then you’re able to make really strategically aligned marketing decisions, meaning you’re able to identify which social media platforms your ideal customer avatar is active in and present on, and which ones they’re not.

You’re able to identify what messages are going to resonate with them and which ones are going to fall flat. And you’re able to determine what types of campaigns to launch and which ones to completely ignore.

You see, when you look at your digital marketing strategically and holistically through the eyes of your ideal customer avatar, everything gets a lot easier, a lot more clear and a lot more effective, which is why it’s my top tip and my top digital marketing strategy for small businesses.


So, if you know anything about SEO you might have heard about links and that they are an important factor for getting your website ranked high in Google search. Well, this is very true. Back at the start of Google, there were a few other search engines that were used more often than Google itself.

The founders of Google Larry Page and Sergey Brin were looking for a way to offer up the most relevant content for people search for things on Google.

They had a brilliant idea! If other websites are linking to content, then that content must be superior to content that isn’t being linked too. So, they made links an important ranking factor, and it worked.

People started to get better results from Google than they did from the other search engines. The rest is history. In the early days of search, SEO was a lot different than it is now.

If website A had 100 links pointing to it and website B had 101 links pointing to it, then website B would be in the top position for the search term.

Then spammers had all manner of tactics to trick Google into ranking their website rather than there competitors. Something needed to be done because the results now were offering up low-quality pages to searchers.

Then April 24, 2012, Google had an algorithm update, and they named it Penguin. This update was targeting links, how they were built and used, and overnight millions of websites that were in the top position vanished, never to be seen again.

Manipulation of links had now been declared Black Hat, and if Google caught you, your website would be penalised and even taken out of the index altogether. 

Now, back to today, links are a still and very important ranking factor, but you need to be very cautious about how you build links and use them.

We only use White Hat SEO techniques with your websites, as Google is smart, very very smart. So following Googles quality guidelines is the only way to go.

It ok to build links but it needs to be done over time and only have links from quality websites. 


Local citations AKA business directories. This is also a useful endeavour we can help you get right. An example of some of these are websites like, and

Getting your business set up on these platforms can help in a number of ways. Most of these websites will have the ‘rel nofollow attribute’ when you add your business website.  So, the links may not pass any juice, but they can still get your business out there and signal to Google that you are a local business in the Sydney area.

Making sure you are consistent with your details is paramount here. Name, location, phone number, description, list of products/services should match on all citations.


We use very sophisticated software to track all aspects of your SEO campaign, so at any time we can detect problems with your rankings or website issues in real-time.

This allows us to keep on top of anything that may occur that could harm the progress of your website through the SERPs. We also monitor links that are built to your website the good ones and the bad.

There are some unscrupulous SEO agencies out there, and if your competition is using someone like this, it can be a tactic or even a strategy for them to what is known as ‘negative SEO’.

You will find that some SEO agency who just can’t beat us fair and square because they are hacks, will try to use negative to try to make your website look bad in the eyes of Google.

One way they can do this is by building harmful backlinks to your website. We have a way of rating all your backlink automatically from 1-100 and if we see you are getting some spammy backlinks we can act fast to have them removed or disavowed through Google Search Console.


It’s important we understand about you, your business and your industry. We provide you with a Q & A page on our website that we ask you to fill out that will give us a greater insight into the world of commerce you trade-in. 

This will help us create a razor-sharp SEO strategy for your business. We will also either set up a Zoom meeting or phone call to get even more granular before we kick things off. 

And it’s always good to put a face to a name. 


Alongside the keyword research phase, your SEO Sydney expert will study your main competition in the search engines. We will perform an in-depth analysis of what their SEO strategies are and look for ways that we can outgun them in the search engines.

We will look at the way they have acquired their backlinks and run audits on their websites. To find technical issues they might be having so we can understand the amount of time it will take to surpass them in Google.

We will even go as far as to call them and pose as a potential customer and find out how their sales process works. This can provide us with some valuable insight, and can also help find other keywords that may be worthy of ranking for.


Our Sydney SEO team will take an in-depth look into your on-page SEO. This, in short, is how your content is structured. We need to search for and make repairs to header tags such as H1 H2 H3 and make sure they are all being used correctly.

We also check anchor text and make sure you are taking advantage of this on all your pages. On-Page SEO will help Google understand the intent of each page, so it will understand what that page is about and it will know how to index and rank it.

Your On-Page optimisation is a key factor in how Google understands what is going on within that page. Some of the key things we need to do to boost your SEO performance with your On-Page will be.

  • Protocols: HTTP vs HTTPS
  • Geographic modifiers in URLs
  • Case sensitivity
  • Hyphens for word separation
  • Static URLs
  • Keywords in URL
  • URL length
  • URL structure
  • Meta descriptions
  • Title tags
  • Image optimization
  • Alt text
  • Redirection
  • Link volume
  • Anchor text
  • Link accessibility
  • Internal links
  • Header tags
  • Auto-generated content
  • Keyword stuffing
  • Cloaking
  • Duplicate content
  • Thin Content
  • UX Design
  • Is interesting to read
  • Is easy to share
  • Is in-depth and well-written
  • Grammar and punctuation
  • Content Consolidation
  • Linkable assets
  • Is written with the user in mind
  • Depth of content
  • Image compression


Content creation is the key! Google has stated many times that content is king. So why is content so important? What Google is looking for is quite simple, they want their users to find the best answer to the query that they type into their search box.

Google will look at all the content and pages it has indexed and rank those pages on many factors. So if your content is boring or it doesn’t answer the question that the user is looking for, then the user will hit the back button and go back to the search engine again.

Google track all of these metrics, this one for instance is knows as bounce rate. As this is a ranking factor.

So creating quality content that satisfies the users intent is so important. There is not much SEO can do for you if your content is junk because this defeats the purpose of what it’s all about. So as part of some of our packages, we have content creation locked in for you.

Another factor with your content is the length and depth. If you have a 500-word article, for instance, trying to rank for the keywords “Dog Walking Service Sydney” and one of your competitors has a 2000 word article trying to rank for the same keyword, then unless your domain authority is extremely high, then Google is more likely to rank your competition before you in the SERPs (Search Engine Results Pages) And the more in-depth you go with the article will also become a factor why someone would stay on your page for longer. So content is king in Search!


Did you know that YouTube is the second biggest Search Engine next to Google? Today more than ever video works to get your message across. People now want to be entertained as well as educated, and video is the perfect pipeline to deliver that message.

We can create videos for you to help educate your potential customer about why they should use your product or service. We have created some powerful video marketing for some of our clients who now are seen as leaders in their industry because of strategies we have implemented for them.  


If you are serious about growing your business, and I know you are, because you are reading my words right now, then creating and managing a Google my business account is a must of you are a local Sydney business.

Reviews, reviews, reviews, noting shows social proof like a great 5 star Google rating accompanied by a glowing review of your service. Most people today will sift through many companies and will inevitably make there purchasing decision of the strength of your reviews.

So we can help with getting this all set up and help automate getting reviews.


We need to keep you in the loop on all aspects of your SEO campaign. We provide you with monthly reports that keep you up to date with how your campaign is going.

You can see how far you have come, and where you are likely to be with our projection. It is vital for you to see that the investment you have made in us is being returned to you in many ways. 

“Amazing results! We have been in the number one spot for our main keyword for the last 6 months.”



Some Of The Tools We Use in Our Lab

google-trends-for-seo-tools-sitepal-sydney-agency (2)
excel-for-seo-tool-sitepal-sydney-agency (2)
google-my-business-for-seo-sitepal-sydney-agency (3)

Google Quality Guidelines

Not all SEO Sydney companies are created equal. You need to be very careful about hiring an SEO. If you use an SEO agency that goes against Google’s quality guidelines your website could be removed from Google’s search index for good.

Nobody really knows all the ranking factors that Google uses in its search algorithms, but Google does have a strict set of quality guidelines for SEO and Webmasters to adhere to. Google is always striving to provides its users with great user experience, so a great SEO should know and understand the framework of these guidelines and always work within them. Find Google guidelines here

frequently asked questions on SEO

Do you work on only WordPress websites?

No, we specialise in WordPress but by no means do we only work with WordPress. We can work with all manner of websites. We also perform SEO for Shopify, Wix, HTML sites, Squarespace, Site123 and just about any other platform or online website builder you can throw at us. 

How long does it take to see results?

This is like the question, how long is a piece of string. It depends. Once we have completed a full audit on your website, market, competition, keywords and so on, we will have a better understanding of how long it may take. 

If you are a small business and are looking to rank in your local area, this could be as quick as 3 months before you start to see results. 

If you are a national business and need coverage Australia wide, then 12 months is a more realistic timeframe. 

If you are looking for International coverage then 12 months and up is more like what you can expect. 

Obviously, these are just rough estimates, there are so many factors, like the competitive nature of your keyword, how old your domain is, how strong is your competition, and a multitude of other this will determine how long it will take to see results. 

One thing you need to understand is that SEO is the long game. We plant the seeds now and do all the hard work and overtime your domain will increase in authority and the effort to rank for new keyword and content will become much easier. 

Why does SEO have recurring costs?

SEO and digital marketing takes ongoing work. It’s not a set and forget kind of deal. It takes lots of work to get you ranking in the top spots and it then takes sometimes even more work to keep you there. New competition coming into the market, established competition boosting their marketing budget to out SEO and market you, website update, that need to happen, changes in Google search algorithm, link acquisition, content creating, new keyword targeting and much more. All this needs to be constantly managed and worked on to maintain your spot in Google search and to bring in a steady stream of lead and paying customer or clients. 

Is digial marketing and SEO the same?

SEO is just part of a great digital marketing strategy. We have a free ebook if you scroll back up. This really lays out what is involved in a full digital marketing campaign. 

SEO is really just to help your website gain traction in the search engines. This can include fixing technical aspects of your website, making sure your website is structured in the right way, speeding up your website, and sometimes creating the content if your budget allows for it.

Digital marketing, on the other hand, has SEO as a part of that strategy but also includes video marketing, content marketing, email marketing, Google ads, Facebook Ads, and so on. Best way to understand this is to grab a copy of my free ebook. 

How much does SEO cost?

SEO can vary extremely in the price you will pay for this service. A rough guide for you is a rate from $75 per hour, to $200 per is a common estimate as surveyed by Rand Fiskin for MOZ in 2012.

So, the core strategy of pricing your SEO campaign has to do with time. How much time needs to be spent each month to get the needle moving for your website. Your budget will need to reflect your expectation.

Yes, you might be able to find an SEO Sydney agency that will perform your SEO services for around $500 per month, but I wouldn’t expect to see any results from this type of operation. If anything you might only see a slight increase in traffic and rankings followed by a Google slap. This type of company probably doesn’t know what they are doing and uses automatic link building software, which is a big no-no.

We have a few SEO packages that are set for local businesses that only need to rank for a minimal number of keyword, but most of the time we tailor-make each package on your requirements and what you need to be done. It all starts with our standard audit. Once we can see what we are dealing with then we can put together a tailored proposal together for you.

If you are looking for about how much a serious marketing campaign will cost, here is an article by Michelle Gamble from SmartCompany

If you’re looking for a quick estimate you can use our SEO estimate tool. How much does SEO cost

Why choose SitePal as my SEO?

Simply, we are the best at what we do!

Is this website assessment really free?


It’s 100% free, we say what we mean and do what we say. 

Obviously, we would love to work with you in crushing your competition and turning your business into a superstar in your industry. But if you wish to take our assessment and use it to form your own strategies we will be happy for you to do that too. 

If you have success with that, please write to us and let us know, we love to hear success stories. 

Do you provide content for SEO?


We do provide content if it is within your budget. If you are a local business and the competition is not as fierce as a state, national or international SEO campaign you may write the content yourself and we can fix it up with the on-page service. 

But, if you really want to stand out and slaughter your competitors you are going to need an outstanding content strategy. We have pro content writers on hand to craft your 

  • Bogs
  • Sales pages
  • Service pages 
  • Articles
  • Landing pages 
  • Product descriptions 
  • Sales funnels 
  • Emails 

And just about anything you can think of. We provide professional writers to write from 500 words up to 4000 words per page targeting each keyword.


get the know-how of a digital marketing professional

Find out the strategies and tactics that are used by digital marking professional on a daily basis to drive leads and sales to your website. This ebook is jam-packed with actionable things you can do today.

ready to crush it online? start with our obligation-free website assessment valued at $1000 for free

I just want to ask you one thing, is that ok? What we are offering you here is not just some cookie-cutter website audit, but an in-depth well-researched website assessment that can seriously give you great insight into your website and how it is performing in Google search.

So, please if you are not 100% serious about growing your business and dominating Google search results please don’t waste our time.

There will be many man-hours put into researching and assessing your website, industry and competition and we are more than happy to provide this to you FREE. We really want to help people who want to help themselves.

But on the other hand, if you’re seriously ready to kick open the doors of possibility and change your life forever, you know what to do. 

One last thing! We only provide a limited number of free website assessments each month and they fill up fast. So, jump on it while it’s still free. 



About Us

Contact Us





Search Engine Optimisation

Web Design 

Sales Funnels 

Social Media 

Email Marketing

Online Ads



Content Creation

WordPress Web Design

Landing Pages 

Social Media Ads


Sydney Australia

02 9188 88 77

© 2020 SitePal All Rights Reserved | SEO Sydney